Cereality Advertisement

The project assigned from my Copywriting for Advertising class was to develop a print advertisement as well as redesign Cereality's existing brand. Cereality is a cereal bar and cafe that offers various cereal combinations. The brand's existing website was outdated and dull-looking. I was to target college students and create an ad that brought life to the brand while making it appear more modern.

Creative Concept

In order to showcase what this brand was all about, I wanted to incorporate the necessary information while also making it sound exciting. I took an approach that played on the words 'cereal' and 'seriously' to emphasize that eating cereal was not just a food to be eaten at breakfast, but it was an experience.