Shock O' Clock Advertisement
This project was assigned by my Copywriting for Advertising class. We were given a specific minority group as our target audience. I was to design an advertisement and product for the deaf community that would meet their needs. In addition, I was to conduct a creative brief explaining my idea and the key insights behind this audience.
Creative Concept
To ensure I understood the deaf community as a consumer market, I had to do a lot of extensive research. I wanted to find a need that was not being met and design a product that fulfilled that need. I found that this community struggled with finding the right alarm clock. Because this community is hearing-impaired, this meant that I could not use sound as a means of waking up. I decided to create a vibrating bracelet to be used as a replacement for sound to wake up.
