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Seronegative Flashcard
This project aimed to educate healthcare providers on Lambert-Eaton myasthenic syndrome (LEMS) in patients who test negative for seronegative myasthenia gravis (MG). Because LEMS and MG are frequently misdiagnosed due to overlapping symptoms, this flashcard was designed to raise awareness of LEMS as a potential differential diagnosis
Creative Concept
We utilized unbranded campaign imagery featuring a traffic light concept that encourages healthcare providers to 'look out' for LEMS. The green light visually reinforces that a negative or initial diagnosis isn't a red light to stop, but a signal to continue exploring alternative differential diagnoses like LEMS
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(Back)
Art director: Chris Sonderman
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