top of page
LEMS Advocacy Leave Behind
As part of the unbranded advocacy campaign for Catalyst/LEMSAware, my team and I developed an educational leave-behind designed to empower seronegative myasthenia gravis (SNMG) patients—and those still seeking an accurate diagnosis—to take charge of their healthcare journey.
Creative Concept
Designed for patients whose symptoms persist or worsen despite ongoing treatment, this piece combines striking campaign imagery with advocacy-driven messaging to position Lambert-Eaton myasthenic syndrome (LEMS) as a critical diagnostic possibility.
We used a word search puzzle as the core visual motif—a direct metaphor for the frustrating journey patients face when searching for answers, and a powerful vehicle to introduce LEMS as the missing piece.
Art director: Chris Sonderman
bottom of page