Friendly City Food Co-op Digital Interactive Ads
The project assigned from my Elements of Creative Advertising class was to generate digital interactive ads for an organic grocery store (Friendly City Food Co-op) located in the Harrisonburg, VA area. They needed a refined New Year promotion and ways to promote it on their Instagram platform. This company's existing promotion had its consumers enter a raffle to win a gift basket filled with all the necessities needed to fulfill their New Year's resolutions. They wanted their target consumers of young moms to interact more with their brand and feel a better connection to it. I designed two Instagram posts showcasing the promotion and ways for consumers to get involved.
Creative Concept
I wanted to focus on Friendly City Food Co-Op’s motto of being a community. The new campaign I designed allowed consumers to create a New Year's resolution for their families so that they could do it 'together.' They were to draw what their New Year’s resolution looked like to them and snap a photo of it, then share it on their Instagram profile with the hashtag #bettertogether to be entered into the raffle. The best three creative resolutions could win a gift basket that consisted of items to help them achieve their goals.
