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Mirror Cling
The objective of this project was to develop an unbranded, high-impact bathroom mirror cling for the 2026 Hawaiian Eye & Retina Meeting, targeting ophthalmologists and retina specialists to drive early recognition of Lambert-Eaton myasthenic syndrome (LEMS).
Creative Concept
To capture attention in a high-traffic, ambient environment, my team and I used eye-level mirror placement to draw immediate connection to ocular diagnostics. The copy clearly outlined how ocular autonomic symptoms (such as sluggish pupils, blurred vision, and dry eye) differentiate LEMS from myasthenia gravis (MG), which are commonly misdiagnosed as one another.
Art director: Chris Sonderman
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