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FIRDAPSE YouTube In-stream Ad Unit
The objective of this project was to develop a skippable YouTube in-stream ad targeting general neurologists and neuromuscular specialists to drive early recognition of Lambert-Eaton myasthenic syndrome (LEMS), while promoting FIRDAPSE, the FDA-approved treatment for this condition.
Creative Concept
To hook viewers within the critical first five seconds before the skip option appears, my team and I focused on a recognizable diagnostic sign to drive urgency around early treatment. The video portrays a real patient exhibiting this specific sign of LEMS. As the Copywriter for this piece, I wrote the voice over script and on-screen copy, creating a high-impact narrative designed to engage neurologists quickly and drive direct action.
Art director: Chris Sonderman
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