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POSLUMA X Ads
POSLUMA is a drug used during Positron Emission Tomography (PET) imaging to detect and localize prostate cancer. The objective of this project was to elevate POSLUMA's presence by developing a mix of 3 different static and animated X ads specifically engineered for radiologists and nuclear medicine physicians.
Creative Concept
By pairing compelling visuals with direct, curiosity-driven messaging, the ads aided awareness, reinforced brand benefits, and successfully targeted HCP traffic to POSLUMA.com.
Ad #1
Ad #2
Ad #3
Art director: Christian Gorrie
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