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LEMS Aware Half Page Ad
This was a half-page unbranded print ad for the Myasthenia Gravis Association of Western Pennsylvania Spring 2026 newsletter. Designed to help seronegative Myasthenia Gravis (SNMG) patients navigate potential misdiagnoses, the ad educates readers on lookalike neuromuscular disorders like Lambert-Eaton Myasthenic Syndrome (LEMS).
Creative Concept
By pairing empathetic messaging with a clear call to action, the ad empowers patients to question uncertain diagnoses, ask their neurologists about LEMS antibody testing, and visit LEMSAware.com to take charge of their diagnostic journey.
Art director: Joe Acee
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