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LEMS Aware Advocacy Wheel
My team was tasked with creating an engaging, interactive display for Catalyst’s advocacy team to feature at several regional myasthenia gravis (MG) events. The primary goal was to draw in event attendees and educate them on Lambert-Eaton myasthenic syndrome (LEMS)—specifically emphasizing how LEMS symptoms often mimic MG, which frequently leads to misdiagnosis.
Creative Concept
To educate attendees, we designed an interactive trivia wheel featuring true/false questions about LEMS. This activity empowered patients—especially those with persistent symptoms despite seronegative MG treatment—to confidently ask their doctors if they had been evaluated for LEMS.
Art director: Chris Sonderman
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