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Dr. Lee Video Leave Behind
To address the frequent misdiagnosis of Lambert-Eaton Myasthenic Syndrome (LEMS), this double-sided print leave-behind was developed for Regional Account Managers (RAMS) to engage Neuro-Ophthalmologists during conferences.
Creative Concept
The piece brings crucial attention to LEMS in patients presenting with ocular and oculobulbar signs. It bridges initial clinical observation with expert guidance by prompting physicians to recognize these signs early and learn more from a branded educational video featuring renowned specialist Dr. Andrew Lee, MD.
(Front)
(Back)
Art director: Chris Sonderman
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