Voice Activated Leave Behind
The objective of this project was to develop a leave behind for the Voice Activated unbranded advocacy campaign on behalf of Catalyst/LEMSAware. This campaign was designed to educate patients diagnosed with seronegative myasthenia gravis (MG) who continue to experience persistent or worsening symptoms despite treatment or those still seeking a diagnosis. The leave behind informed these patients about Lambert-Eaton myasthenic syndrome (LEMS) and encouraged them to speak up and ask their healthcare provider whether they have been tested for LEMS.
Creative Concept
By leveraging established campaign imagery and messaging, we aimed to empower patients to initiate conversations with their healthcare providers and advocate for their own care. Using an approachable, patient-friendly tone, we made complex topics accessible to ultimately drive increased LEMS diagnoses.
