Sharp Shopper Magazine Ad

The project assigned from my Elements of Creative Advertising class was to reach a younger group of consumers who shop at a local grocery store (Sharp Shopper) in the Harrisonburg, VA area through the use of print advertisements. We were to choose a product (Herr's Popcorn) to focus on throughout the advertisement. After extensive research on trends in how millennials grocery shop, we decided to focus on the idea of saving on their late-night cravings and integrated it throughout our magazine ad.